The Changing Landscape of Retail Passing by a high-traffic retail corner and seeing it shut down has become a common sight. A prime location does not guarantee footfall or revenue anymore. Access got them the spot, but it does not ensure customers will walk toward the store and step inside. Everyone fights hard for access but what truly matters is bridging the gap from acquisition to conversion. The same scene is playing out in the online space. Cross-border e-commerce in Chi