top of page

STRATEGIC PERSPECTIVE
The 5/95 Insights
Strategic thinking meets real-world execution. Practical insights on partnerships, change management, strategy, marketing and innovation.
The five
percent that
moves the
ninety-five.


Bridging the Gap: From Access to Conversion in Retail and E-Commerce
The Changing Landscape of Retail Passing by a high-traffic retail corner and seeing it shut down has become a common sight. A prime location does not guarantee footfall or revenue anymore. Access got them the spot, but it does not ensure customers will walk toward the store and step inside. Everyone fights hard for access but what truly matters is bridging the gap from acquisition to conversion. The same scene is playing out in the online space. Cross-border e-commerce in Chi
3 min read


前人种树,后人乘凉
With the Singapore National Day approaching, an ancient wisdom came across my mind. 前人种树,后人乘凉 。 As a local Singaporean, we are fortunate to stay in a safe and generally stable country. This idiom also reminds me that progress is a combination of sprint and a relay race. The infrastructure we build today shapes the economy of 2050. The diversity we embrace today creates the innovation of tomorrow. The ethics we hold today define the trust of the future. Planting is hard. It r
3 min read


The AI Efficiency Trap: Why Growth, Not Cost-Cutting, Should Own Your 2026 AI Agenda
Three pieces of research crossed my desk this week. Read together, they tell an uncomfortable story about where commercial leaders are actually spending their AI budgets versus where they should be. The insight. HBR’s Benartzi, Long and Puntoni open with a line that stuck with me: ask senior executives what AI should do for the business and the answers cluster around cost, headcount and process speed. “Efficiency, efficiency, efficiency - it’s an almost universal reflex. It’s
2 min read


Analyzing Untapped Market Potential for Growth
In the quest for scale, businesses often exhaust traditional acquisition channels, leading to high customer acquisition costs (CAC) and stagnating margins. True exponential growth lies in untapped markets—hidden pockets of latent demand where competition is sparse or non-existent. Unlocking this potential requires moving past guesswork and executing a strategic framework grounded in thorough data analysis. The Strategic Anatomy of "White Space" In business strategy, untapped
2 min read


The Survey Trap: How Poor Question Design Kills Good Strategy
A flawed survey is worse than no survey! It gives you a dangerous illusion of data-driven decision-making while steering you toward bad conclusions. After years translating consumer insights into strategy in my past organizations, I've seen countless companies invest heavily in research only to get useless results because they asked the wrong questions in the wrong way (Or, missing out asking the right questions) The problem isn't lack of data. During my time at GfK Asia man
3 min read


Luxury Redefined: Understanding the Modern Affluent Consumer
Luxury stopped being about logos a long time ago. It is time, recognition and access to things that aren't available to everyone who can simply afford them. After years of working with affluent and high-net-worth segments, I’ve learned that many lifestyle brands are often misunderstood by their audiences. What They Actually Want: To Feel Known, Not Just Served High-net-worth (HNW) individuals do not seek generic VIP treatment. They value being recognized as unique individuals
3 min read
FIVENINETYFIVE
Five percent of decisions.
Ninety-five percent of Outcomes.
bottom of page
