<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[FiveNinetyFive]]></title><description><![CDATA[Strategic business consulting partner helping leaders unlock sustainable growth through business consulting, project mgt, strategy, change mgt ]]></description><link>https://www.fiveninetyfive.co/insights</link><generator>RSS for Node</generator><lastBuildDate>Fri, 03 Apr 2026 21:17:02 GMT</lastBuildDate><atom:link href="https://www.fiveninetyfive.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Unleashing the Power of Creative Strategy Development]]></title><description><![CDATA[Most brands don't fail because they lack good ideas. They fail because good ideas never get a clear direction. That's where creative strategy comes in as the actual thinking that decides what you say, to whom and through what. It's about building a process that turns business goals into communication that moves people. Understanding Creative Strategy Development Creative strategy development is the process of defining how your brand will communicate its unique value to the market. It involves...]]></description><link>https://www.fiveninetyfive.co/post/unleashing-the-power-of-creative-strategy-development</link><guid isPermaLink="false">69780739d87a588901638175</guid><pubDate>Sat, 14 Feb 2026 06:58:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e7bbf1_85578dca09d7402b89b4db7ccc97c52f~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FiveNinetyFive</dc:creator></item><item><title><![CDATA[The Survey Trap: How Poor Question Design Kills Good Strategy]]></title><description><![CDATA[A flawed survey is worse than no survey! It gives you a dangerous illusion of data-driven decision-making while steering you toward bad conclusions. After years translating consumer insights into strategy in my past organizations, I've seen countless companies invest heavily in research only to get useless results because they asked the wrong questions in the wrong way (Or, missing out asking the right questions) The problem isn't lack of data.  During my time at GfK Asia managing market...]]></description><link>https://www.fiveninetyfive.co/post/the-survey-trap-how-poor-question-design-kills-good-strategy</link><guid isPermaLink="false">6971106281cbae04bd6325f1</guid><pubDate>Wed, 21 Jan 2026 17:44:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8790355267c24e9f99dfd35d7628afda.jpg/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FiveNinetyFive</dc:creator></item><item><title><![CDATA[Luxury Redefined: Understanding the Modern Affluent Consumer]]></title><description><![CDATA[Luxury stopped being about logos a long time ago. It is time, recognition and access to things that aren't available to everyone who can simply afford them. After years of working with affluent and high-net-worth segments, I’ve learned that many lifestyle brands are often misunderstood by their audiences. What They Actually Want: To Feel Known, Not Just Served High-net-worth (HNW) individuals do not seek generic VIP treatment. They value being recognized as unique individuals with distinct...]]></description><link>https://www.fiveninetyfive.co/post/luxury-redefined-what-high-net-worth-consumers-actually-want</link><guid isPermaLink="false">69710c933b2ea1c58ccc5b9f</guid><pubDate>Wed, 21 Jan 2026 17:40:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_de1a44b530984a86baa6a10f3f87fcff~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FiveNinetyFive</dc:creator></item><item><title><![CDATA[Finding Blue Oceans: How Consumer Insights Reveal Untapped Markets ]]></title><description><![CDATA[The most powerful strategic moves don't come from fighting competitors harder. They come from understanding what customers need before they even know to ask for it. Blue Ocean Strategy teaches us to create uncontested market space. But the part that gets less attention is the prerequisite: you can't identify uncontested territory without first doing the harder work of understanding what people actually want and why the existing market isn't giving it to them. I wrote a strategy paper on this...]]></description><link>https://www.fiveninetyfive.co/post/finding-blue-oceans-how-consumer-insights-reveal-untapped-markets</link><guid isPermaLink="false">6970efa461068570a94ba381</guid><pubDate>Wed, 21 Jan 2026 15:33:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2d157c2fa8d141f5b62a4b224ae4c3c3.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FiveNinetyFive</dc:creator></item><item><title><![CDATA[Leading Change: Lessons from Real Transformations]]></title><description><![CDATA[Change is inevitable in business. However, a successful or positive change goes beyond this. Having spent over two decades driving partnerships, digital transformation and new operating models across companies from Samsung Asia to Resorts World Sentosa, I've learned that the technical solution is often the manageable part. It's the people element that makes or breaks transformation. Transformation Is About More Than the Deliverable At Resorts World Sentosa, I led the partnership strategy as...]]></description><link>https://www.fiveninetyfive.co/post/leading-change-lessons-for-successful-transformation</link><guid isPermaLink="false">6970d9a46582220b65f21c95</guid><pubDate>Wed, 21 Jan 2026 14:46:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_3c22dfffc2d64d3d886a83372c425301~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FiveNinetyFive</dc:creator></item><item><title><![CDATA[From Strategy to Execution: Building Roadmaps That Actually Work]]></title><description><![CDATA[Every company has a strategy deck. Far fewer have teams who can tell you how their daily work connects to what's in it. After over 20 years leading strategic initiatives across consumer electronics, integrated resorts, and education, the gap I've seen most consistently isn't between good strategy and bad strategy. It's between strategy that stays in a presentation and strategy that actually gets built into how an organisation operates. Making Strategy Relevant Where It Has to Work At Samsung...]]></description><link>https://www.fiveninetyfive.co/post/from-strategy-to-execution-building-roadmaps-that-actually-work</link><guid isPermaLink="false">6970de9961068570a94b6964</guid><pubDate>Wed, 21 Jan 2026 14:46:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_80554666e54047e598058ed4ddeb6857~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FiveNinetyFive</dc:creator></item></channel></rss>