Commercial Strategy & Growth Advisory · Singapore
FiveNinetyFive works with CEOs and leadership teams to build the commercial foundations that enable growth and make the critical decisions that ensure it.
From growth plateau to strategy-execution gap, we clarify priorities, accelerate decisions, and deliver results that move the needle.
The five
percent that
moves the
ninety-five.
How We See
Three patterns hold ambitious brands back.
They appear across organisations of every size and industry. Recognising them is the first step. Restoring clarity is the second.
SCALING HITS A CEILING
The Growth Plateau
You have achieved product-market fit, but growth has stalled. The tactics that once worked are losing impact, while competitors move faster.
VISION WITHOUT DIRECTION
Strategy-Execution Gap
You have a bold strategy but progress is slow. Plans stay in slide decks while teams stay busy without moving results.
PERFORMANCE BOTTLENECKS
Operational Drag
Your operations are not keeping up with growth.
Processes slow decisions, data sits in silos and leaders rely on gut instead of insight.
The 595 Standard
How we think about commercial growth
Three principles that shape every engagement we take on.
PRINCIPLE 01
The 5/95 Rule
We focus on the 5% of pivots that drive 95% of your results.
PRINCIPLE 02
Speed over Slides
We ship solutions in days or weeks, not months.
Operators, not Theorists
We do not just tell you what to do; we show you how to execute it.
PRINCIPLE 03
The FiveNinetyFive Growth System
Three pillars. One connected system.
Most commercial growth failures are structural, not strategic. The FiveNinetyFive Growth System addresses all three layers: the foundations that enable growth, the decisions that accelerate it, and the execution that delivers it.
PILLAR I
Growth Foundation
Build scalable foundations
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Commercial strategy
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Market opportunity mapping
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Market positioning
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Price structure
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Channel strategy
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Leadership alignment
Commercial Strategy & Decision Advisory
Accelerate through decisions
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Market expansion
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Refining commercial strategy
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Restructuring growth initiatives
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Aligning product & market strategy
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Partnership strategy
PILLAR II
PILLAR III
Change & Execution
Turn strategy into results
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Strategic prioritization
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Implementation roadmaps
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Change management
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KPI tracking & accountability
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Stakeholder alignment
How We Work
Services
Five engagement types. One growth system.
Each service maps to a specific pillar so every engagement has a clear purpose, not just a deliverable. Each engagement is designed to stand alone. Choose the one that fits where you are right now or combine them as your needs evolve.
01 Pillar I - Foundation
Strategic Diagnostic
Choose this if: you know growth has stalled but are not certain why.
A rapid, structured assessment of your commercial model, market position and growth constraints. We identify where the business is leaving value on the table and what to do about it.
Who attends: CEO, CCO and senior leadership team
Format: 2–4 working sessions over 2–3 weeks
Output: Diagnostic report with prioritized recommendations and a clear statement of the core commercial problem to resolve
02 Pillar I & II - Foundation + Strategy
The 5/95 Blueprint
Choose this if: you need a commercial strategy your whole team can execute.
We work alongside your leadership team to design the commercial strategy, market priorities, positioning, revenue model and channel architecture and translate it into a focused execution plan. The result is a blueprint the entire organization can act on.
Who attends: C-suite and functional leadership, with team inputs
Format: 2-day intensive workshop, followed by 4–6 weeks of structured iteration
Output: Commercial strategy blueprint, initiative priority map and 90-day execution roadmap
03 Pillar III - Execution
Execution Sprint
Choose this if: you have the strategy, you need it to actually happen.
Strategy is only valuable when it is executed. We embed with your team through a structured 90-day implementation programme; building the systems, governance and accountability structures that turn commercial decisions into measurable results.
Who attends: Leadership team and cross-functional execution owners
Format: 90-day embedded programme with weekly performance reviews
Output: KPI dashboard, execution governance model and documented results at 30/60/90-day milestones
04 Pillars I, II, III
The Advisory
Choose this if: you want a standing strategic partner as your business evolves.
Sustained commercial growth requires continuous iteration — markets shift, decisions compound and new constraints emerge. We transition into a standing monthly advisory role: measuring impact, stress-testing strategy against new developments.
Who attends: CEO and senior leadership team
Format: Monthly business review and strategic planning session
Output: Ongoing performance review, strategy refinement and a documented decision log for board and leadership use
05 PILLARS I, II, III Configurable
Tailored Workshops
Choose this if: you face one specific decision and need structured clarity fast.
Focused, facilitated working sessions for leadership teams facing a specific commercial decision or strategic question. Each workshop uses FiveNinetyFive's proprietary frameworks applied to your market, your data and your constraints and closes with a decision.
Who attends: Board, C-suite or leadership team configured to the decision
Format: 1–2 day facilitated session, with pre-read materials and post-session alignment documentation
Topics: Market expansion, pricing architecture, partnership strategy, growth restructuring, channel design and others